Discover Israel through tourism, media, biblical studies, real estate, and investments — orchestrated by a family of companies built over three decades.
Ten interconnected brands, one shared philosophy of quality, craft and faith-driven service.
Hosting and operating tour groups, conferences and conventions with our faith-based team of professional consultants, operators, guides and drivers.
State-of-the-art media & production services.
An extensive fleet of modern buses and VIP vans.
Building and investing in new hotels at prime locations.
An online tourism booking system for international travel agents.
Specialty restaurants in popular locations.
Complimentary educational content for our clients.
Travel for individuals, FIT and guaranteed departures.
Restaurant, amphitheater and gift shop on the Sea of Galilee.
High-impact, action-filled adventure travel.
No other place on earth offers such rich and diverse opportunities as the State of Israel. Sar-El Group, a leader across these markets, is best positioned to introduce you to endless opportunities for personal enrichment and return-on-investment in Israel's cutting-edge and developing industries.
1M+
Customers served from thousands of travel agencies and Christian organizations around the globe.
30+
Years
10
Brands
Launched 30 years ago in Jerusalem by Samuel and Susan Smadja as a single-office travel agency, Sar-El Group has grown to become a diversified group of companies — interrelated and coordinated to produce perfect business solutions for its clients and partners.
The Group offers all-inclusive travel services as well as business and investment opportunities for domestic and international parties, spanning tours operation (DMC and online), media & event production, hotels, transportation, restaurants, VIP services, real estate, education, and more.
Explore our timeline“Higher quality, lower costs, more growth opportunities — as you market your products and services to your clients.”
— The Sar-El Group Promise