Sar-El Group · Est. 1993

Your Gateway to the Lands of the Bible.

Discover Israel through tourism, media, biblical studies, real estate, and investments.

Our portfolio

Our companies & brands.

A start-up nation, unlocked.

Our vision

Innovation, passion, creativity.

No other place on earth offers such rich and diverse opportunities as does the State of Israel. A start-up nation to its core, you quickly discover that innovation, passion, and creativity typify business and travel opportunities in Israel. Sar-El Group, a leader in these markets, is best positioned to introduce you to endless opportunities for personal enrichment and return-on-investment in Israel’s cutting-edge and developing industries.

Reach

1M+

Customers served from thousands of travel agencies and Christian organizations around the globe.

30+

Years

10

Brands

About

Built in Jerusalem. Grown worldwide.

Launched 30 years ago in Jerusalem by Samuel and Susan Smadja as a single office Travel Agency, Sar-El Group has grown to become a diversified group of companies, interrelated and coordinated to produce perfect business solutions for its clients and partners. The Group offers all-inclusive travel services as well as business and investment opportunities for domestic and international parties, spanning tours operation (DMC and online), media & event production, hotels, transportation, restaurants, VIP services, real estate, education, and more.

Having served more than one million customers from thousands of travel agencies and Christian organizations from around the globe, Sar-El Tours & Conferences has gained an impeccable reputation for its professional, reliable, and innovative business solutions.

Explore our timeline

The value of letting Sar-El Group of companies handle your business needs in Israel means higher quality, lower costs and more growth opportunities for you as you market your own products and services to your clients.

- Please contact us with your inquiries and look for detailed insights here.